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THE ASK

Produce and come up with a multi-platform strategy plan to help the duo launch their new collaboration. 

The problem, we only had one day to shoot and record 5 videos and as much content as possible.

 

SOLUTION

With Facebook Live being the most engaging platform at that time, we decided to go live from 5 different locations in NYC and create a full day event with the dou. The videos were also posted on YouTube and Instagram on the same day.

THE WORK

Production time: 1 day

Live videos: 5

Content pieces: 30 

 
 
 

RESULTS

FACEBOOK LIVE

Reach: 1,780,000

Views: 730,000

Engagement: 62,500

INSTAGRAM

Views: 130,000

Comments: 700

YOUTUBE

Views: 685,000

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