Produce and come up with a multi-platform strategy plan to help the duo launch their new collaboration.
The problem, we only had one day to shoot and record 5 videos and as much content as possible.
With Facebook Live being the most engaging platform at that time, we decided to go live from 5 different locations in NYC and create a full day event with the dou. The videos were also posted on YouTube and Instagram on the same day.
Production time: 1 day
Live videos: 5
Content pieces: 30