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Video
THE ASK
Produce and come up with a multi-platform strategy plan to help the duo launch their new collaboration.
The problem, we only had one day to shoot and record 5 videos and as much content as possible.
The ask
SOLUTION
With Facebook Live being the most engaging platform at that time, we decided to go live from 5 different locations in NYC and create a full day event with the dou. The videos were also posted on YouTube and Instagram on the same day.
THE WORK
Production time: 1 day
Live videos: 5
Content pieces: 30
Solution
The work
Results
RESULTS
FACEBOOK LIVE
Reach: 1,780,000
Views: 730,000
Engagement: 62,500
Views: 130,000
Comments: 700
YOUTUBE
Views: 685,000
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