House of Content was founded in 2018 as a production studio specializing in videography, photography, and CGI.
As AI transformed the creative industry, we’ve spent the last few years mastering AI-driven tools.
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Today, our approach is "people with AI", blending traditional creative expertise with advanced AI technology to empower our team and deliver innovative content.
People with AI
Everyone has a smartphone with a great camera, but not everyone is a great photographer.
The same goes for AI tools: they can enhance creativity, but they still need human expertise to truly shine.
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Watch our rebrand journey, powered by AI but driven by people.
Controlling AI Tools
Having control over AI outputs is essential. In client work, the ability to guide and refine these outputs ensures that technology aligns with the creative vision, not vice versa.
AI to ROI
There are many ways AI can increase your ROI on any production. As this technology evolves, new workflows continue to improve. In this example, we used image-to-video to double up on content.
AI-Powered Product Photography
This workflow has been on our minds since the day we started using AI tools. Now, we can convert any AI image into a real product photography. The process includes traditional tools such as Photoshop and Blender, as well as AI tools like Midjourney and ComfyUI. The end result is a photo that use to take weeks/months to product, shoot, edit & retouch all done in a few hours and with much less expenses.
Swipe Form AI to Real Products
Pitching & Social Content with AI
Clients respond differently when the examples you pitch are tailored specifically to their product or brand. AI tools excel in this role, quickly creating content in various styles that can mirror a brand's identity.
In this section, we showcase a mix of content from our pitch to Lemon Perfect, alongside social content we produced after our partnership began.
An Unplanned Success
As part of our ongoing experiments with new tools, we created a few content mockups featuring Topo Chico. This simple exercise turned into a real success when their creative team saw our post on LinkedIn and reached out. The rest is history...
Mixed Reality Gaming: Image to 3D
We partnered with a game development company to design the look and feel of a Mixed-Reality game. Using our mood-board's 2D animations, we created 3D characters with the help of CSM AI's IMG-3D generator. The entire project was animated in UnrealEngine, and it took us 8 weeks to complete. The tools we used for this project were: CSM AI, Blender, and UnrealEngine 5 to bring this project to life.
2D Characters Mood-Board
3D Final Characters
Dynamic Studio AI
We tried out this really cool AI tool called Wonder Dynamic AI that can analyze videos and swap out people with 3D characters. It's impressive how it matches the lighting and movement of the video to the character pretty seamlessly.​
Watch our test run, switching a few characters while camera is in motion.
Out-of-This-World: Dssolvr's Alien Beer
See how we used WrapFusion (AI tool) to create wild and imaginative designs for Dssolvr's Alien Beer release. They asked us to go crazy, and we delivered
