OVERVIEW
The team at TRULY asked us to shoot photos and videos of their 27 flavors for two main outcomes:
1 - Ready-to-use assets for their creative team to deploy in any social content, print ads and TV.
2 - create ads and social content.
THE WORK
- Shot 27 photos of the different cans on a seamless background.
- Shot 27 spinning videos of the cans on a seamless background.
- Masked both photos & videos to have a transparent background.
- Retouched photos & videos to make cans flawless.
- Created multiple videos and photos for social content and ads.
- One of the pieces was supporting a Dua Lipa & TRULY campaign.
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Social ads
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Supporting videos for TRULY's Dua Lipa campaign
* Disclaimer: Original poster artwork was provided by TRULY. HoC is responsible for can videos, video concept and edits. Only the * poster was released on TRULY's Instagram account, the other two were concept work.
*
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Social ads templates
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Design
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Closeup photos of cans 3/27
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All cans layout example
PRODUCTION
- Shoot days - 3
- Post prod days - 15
